Thursday, May 29, 2008

You Don't Mess With The Zohan

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Trailer of "You Don't Mess With The Zohan"


Official Website: http://www.youdontmesswiththezohan.com/
Oh man, can't wait to catch that movie ehy?! Me too!
No, i am not going to talk about the political issues that this show has raised but rather the story line and the character, well mostly the main character played by Adam Sandler, who in the show is named "Zohan" ,a big shot in his native Israel, is a terrorist-killing, gets high-fives whenever he strolls down the beach. Enemies dread him, men want to be him and women want to be with him. He is like a super-human as he can catch bullets in his teeth and beat up 10 men with his bare hands at super-speed. Not bad for a guy whose style is left over from the early '80s.
As the story goes, Zohan is unhappy and longs for a different life. Despite his patriotism and years of loyal service, he is exhausted and disillusioned from the incessant fighting between Israelis and Palestinians. He tells his parents that he wants to move to America and start a new life. But they laugh at him and call his sexuality into question when he finally discloses that his secret dream is to be a hairdresser for Paul Mitchell. They also remind him that his country needs him now more than ever. Zohan's fate seems sealed until his arch-enemy, The Phantom (John Turturro), returns to the scene. During a battle to capture The Phantom, Zohan fakes his own death and then stows away on a plane to the States. Living under an assumed name, he resides in a New York City neighborhood where Palestinians and Jews co-exist peacefully.

Although he has finally found some peace, Zohan's dream of working for Paul Mitchell did not come true. Instead, he is hired by a neighborhood beauty salon owned by Dalia (Emmanuelle Chriqui) -- a beautiful Palestinian woman whose business, like the others in the neighborhood, is threatened by a wealthy real estate developer Walbridge. Meanwhile, Zohan is tracked down by the angry cab driver Salim (Rob Schneider), whom he'd encountered years before in Irsael. Salim gets word to The Phantom that his old enemy is still alive and well. Zohan must fight with old foes gunning for him while also trying to save his new found community from the clutches of a greedy businessman.

That's a whole lot of information from the storyline! Well, the point i wanted to talk about is when Zohan moved away into America, no one knew or could tell that he was a Israeli soldier ("super-human") who had fought many and won many, because of the way he perceived himself to be; a hair-dresser (a sexy one). In this movie, he had changed his hairstyle and dressing to make himself look more like a hair-dresser. Well, everyone bought it, the women loved him lining up just to get a hair cut from him.

But never judge a book by its cover!(gosh,cliche i know, i just needed to prove my point) Every one's perception is based on an information built up from the past experiences,character,thought processes and even social factors. Be it from individual characteristics as mentioned or the mass media,social networks,psychological state, priorities, motives or environment, all these builds up our perceptions on things. In time to come, we all realize that these perceptions that are built are not always correct to judge a person or anything.

One very clear cut example like my friend "A". I thought that "A" was a simple guy with a simple past, polo t-shirt and jeans,sling bag,just plain "A" when i first saw him. Who knew,he was this American-trained military soldier! He had so many stories to tell us and we were all fascinated and entertained by it. Yes, never judge a book by its cover.

Anyway, Adam Sandler movie fans, be sure to catch this show as it releases on the 19th June in Singapore.

Wednesday, May 21, 2008

You Deserve Better

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Cyanide & Happiness @ Explosm.net

Ever been ignored by a person like the way the girl you see in the comic? Or face someone who doesn't understand you at all and throw away all the suggestions or plea to comprehend you better? Well, take a look at this video. This video pertains to today's service industry; M1 and its campaign to want to know their customer's wants better.



As you can see while getting feedback from customers, these surveyors listen to music, and their suggestions fall on deaf ears,literally. Some companies just don't listen, apparently, M1 does.

Customer service does not only includes serving them well while they shop but also to get feedback to futher improve on the service given. Getting feedback is one thing, acting on the customer's feedback is another. The cliche saying goes "Action speaks louder than words" really is put in play here in this industry. Its goes the same as when your group mates don't listen to you when asked to do the project work properly and get you all frustrated. But of course, your groupmates do not have to impress you for anything, they fail,you fail, it doesnt make any difference.The service industry needs to impress their customers like their lives depends on it. Thats why they need to improve on it.

We learn in the psycholgical perspective, to improve the communication, the impressor has to:
  • See things from the other's point of view, in this case the customer
  • encode their message in clear,lively and appropriate ways to attract their customers
  • use multiple channels (radio advertisements, print advertisement, TVC, surveryors, tele-marketing etc.)
  • Create noise free environments
  • Build opportunities for feedback and learn receiever's non verbal messages
  • improve on listening skills
  • lastly, study the customer's want ahead of time

If companies do not improve on their communication or listening skills like the guy in the comic, they can forget about doing any business anywhere because customers would want to "break up" with them.


Thursday, May 15, 2008

CHING-A-LING

Missy Elliot has once again made it to MTV with her wacky ideas and rhymes in her new music video "Ching-A-Ling". If you guys caught the movie step up 2, this song was one of the soundtracks.

For those of you all who don't know who she is, Missy Elliot (Melissa Arnette Elliott) is a American rapper, singer, songwriter, and record producer who is known for a a series of hits and funky music videos such as "Get Your Freak On","One Minute Man", "Work It" and "Gossip Folks".

Now, what is so special about her new music video this time? Nope, not another neck twirling out like in her early music video "Get Your Freak On" but the world's first ever 3D music video and yes, you need those special glasses to view this video to get the 3D effect.


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Thats not all, its nothing really new, but she has invited a dance crew from Japan called the "Woomin Crew" whom she had found while surfing on the internet to dance in this video. Its not really about the part that the crew was Japan. It was really about the "East meets East" feel to the music video, not the usual kind of hip hop video where you only see african americans on the set dancing. These Japanese hip hop kiddos were dressed in vibrant colors, Harajuku street style, and not only that, they combined a hint of Bollywood-style movements with the defying-time-and-space warping stop slow motion dance that really captured my attention.

"My inspiration comes from all over the world and this video really showcases that.” Missy Elliot commented




a clip of the Woomin Crew dancing.

Now, you, may be a six year old kid, an asian dude, a 34 year old adult with nothing to do with any music,whatsoever or even a teenager so very into hip hop. Whoever you are, i think you would be enticed by this video that Missy Eliiot made. Not because it has hypnotic powers to woo your souls into this but i believe its because these are the kinds of things that make up the modern day "PATHOS"; an appeal to emotion. Not so much to argue using emotional grounds but to appeal to the emotions, makes people want to sit down and listen and watch the strange moves that the Woomin Crew has to offer. Come to think of it,the colorful and fresh flavor that is being displayed really is hypnotic. Whether you're asian,white,hispanic,black, whatever! You'll still be quite interested in this video because of the appeal it has.

If you were to be asian, not so into hip hop and suddenly you see your fellow "yellow-skinned" dancing in the television screen to a not so familiar sound of hip hop, i bet you 10 cents that you'd sit down for at least 30 seconds to catch what in the world are these people doing. Really i say, its the modern day pathos.



and last but not least, the Ching-a-ling video clip! ENJOY!
(hope you get your hands on one of those 3D effect glasses. IS SO COOL!)
feel free to comment on my article!
<3 the rach.